Free revenue leak calculator

Find your biggest revenue leak in under 5 minutes

Enter six numbers from your store dashboard or analytics. We'll show you exactly where revenue is leaking and what it's costing you.

Conversion rate

2.40%

Average order value

$120

Revenue per visitor

$2.88

Current monthly revenue

$86K

per month

$1.04M per year

Optimised monthly revenue

$121K

per month

$1.45M per year

If you hit the benchmark median

Monthly revenue leak

$35K

per month

$415K per year

Staying the same costs you $415K every year.

Fix this first

Your primary constraint is Checkout conversion. This is your only leaking stage. Fixing it recovers $35K per month ($415K per year), without increasing your ad spend or traffic.

Visitors

30,000 sessions per month

Entry
Add to cart rate

2,400 add-to-carts

In range
You: 8.00%Benchmark: 510%
27,600 visitors lost
Cart to checkout

1,440 checkouts started

In range
You: 60.00%Benchmark: 5575%
960 lost
Checkout conversion

720 completed orders

Below benchmark
You: 50.00%Benchmark: 6080%

Leak: $35K per month, $415K per year

720 lost
Repeat purchase rate

180 repeat buyers (estimated)

In range
You: 25.00%Benchmark: 2040%
  • Add to cart rateOn benchmark
  • Cart to checkoutOn benchmark
  • Checkout conversion$35K/mo, $415K/yr
  • Repeat purchase rateOn benchmark

Get your full PDF report

Your diagnostic, primary constraint and annual leak, ready to share with your team.

Visitors

30,000 sessions per month

Entry

We're modelling improvements at every stage without more ad spend or traffic.

Add to cart rate
Current: 8.00% (2,400 add-to-carts per month)
%
Benchmark: 510%

You're already at or above this target. Drag higher to model further upside.

Cart to checkout
Current: 60.00% (1,440 checkouts started per month)
%
Benchmark: 5575%

You're already at or above this target. Drag higher to model further upside.

Checkout conversion
Current: 50.00% (720 completed orders per month)
%
Benchmark: 6080%

You're already at or above this target. Drag higher to model further upside.

Repeat purchase rate
Current: 25.00% (180 repeat buyers per month)
%
Benchmark: 2040%

You're already at or above this target. Drag higher to model further upside.

Total additional revenue

$0per month

$0per year

Based on the targets you've set above

Get your full PDF report

Your diagnostic, primary constraint and annual leak, ready to share with your team.