Current monthly revenue
$86K
per month
$1.04M per year
Optimised monthly revenue
$121K
per month
$1.45M per year
If you hit the benchmark median
Annual revenue leak
$35K
per month
$415K per year
Staying the same costs you $415K every year.
Your primary constraint is Checkout conversion. This is your only leaking stage. Fixing it recovers $35K per month ($415K per year), without increasing your ad spend or traffic.
Funnel drop-off
30,000 sessions per month
Entry2,400 add-to-carts
In range1,440 checkouts started
In range720 completed orders
Below benchmark(Leak: $35K per month · $415K per year)
180 repeat buyers (estimated)
In rangeRevenue leak per stage
- Add to cart rateOn benchmark
- Cart to checkoutOn benchmark
- Checkout conversion$35K/mo · $415K/yr
- Repeat purchase rateOn benchmark
Get your full PDF report
Your diagnostic, primary constraint and annual leak, ready to share with your team.
30,000 sessions per month
EntryTraffic stays constant. We're modelling improvements at every stage downstream.
Current: 2,400 add-to-carts per month
Benchmark: 5–10%You're already at or above this target. Drag higher to model further upside.
Current: 1,440 checkouts started per month
Benchmark: 55–75%You're already at or above this target. Drag higher to model further upside.
Current: 720 completed orders per month
Benchmark: 60–80%You're already at or above this target. Drag higher to model further upside.
Current: 180 repeat buyers per month
Benchmark: 20–40%You're already at or above this target. Drag higher to model further upside.